WHAT WE DO

Word4Asia specializes in assuring non-profit organizations achieve their purposes in China and Southeast Asia.

Too many well-intentioned organizations spend hundreds of thousands of dollars visiting, exploring, planning and meeting yet have little to report when asked "What are you actually doing in China?"

W4A Consulting International guarantees we can turn your good intentions into actions.

If we conclude we are unable to help you we'll tell you early in our relationship to save everyone time and money.

WHAT WE DO

Our Recent Trips

We spend a lot of time working and traveling in China.
Click here to see photos from our most recent trips.
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Events & Activities

What have we been up to lately?
Click here for news on our current nonprofit initiatives.
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Liping Martinez

Liping Martinez is the Executive Director of Word4Asia Consulting Inc. and an integral leader in helping well-intentioned American nonprofit organizations reach their charitable objectives in China.

Born and raised in Northeastern China, Liping attended college (Northeast University of Finance and Economics) in Dalian and, as the Chinese economy began to align with the international market, was exposed to the modernization of China firsthand. After graduating with a degree in International Business (trade) in 1989, Liping took a position (positions in various businesses including a regional Imp. & Exp. Corp; an American invested petroleum Company; and a high tech Joint venture in southern China for eight years.

Her career afforded her the chance to travel extensively, and by 1997, she was given the opportunity to come to the United States. With the goal of further pursuing her education, Liping moved to California, where she attended Azusa Pacific University, graduating in 2005 with a Master’s Degree in Business Administration.

While attending school, Liping also worked as an interpreter. She began participating in volunteer trips to Asia under the guidance and leadership of Dr. Gene Wood and discovered her passion for giving back and making a difference. For the past 8 years, Liping has been instrumental in bringing quality charitable initiatives together with in-need Chinese populations through her work with Word4Asia.

Liping now lives in California with her husband Marc and daughter Jacie.

 

China is a Big Country

After 3 years hiatus due to Covid, I have been asked, “Well, what do you think?” “What are your takeaways?” “What’s the difference before and after Covid?”

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International Consulting in China

On April 7th we met at the China Enterprise Confederation, which is listed as a consulting and training center in the Haidian District of Beijing.

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Business Travel in China – UPDATE

By now all China watchers know the zero-covid policy in the PRC was lifted in January.

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